It seems that nothing will stop Apple’s bitter rivals from taking a swipe at the iPad, just like Samsung did in its recent U.S television advert.
And now Amazon has decided to get in on the act of undermining the iPad, also in a U.S TV ad.
Kindle V iPad
Although Amazon has yet to release official sales figures for the Kindle Fire tablet and its other Kindle devices, many are still touting the Kindle Fire as the only real threat to the iPad.
Amazon has previously targeted Apple iPads in TV adverts where it highlighted how the iPad makes it difficult for owners to use their devices in sunlight, and now its latest ad mocks the iPad for its expensive price tag.
Watch the video below to see Amazon’s swipe at Apple!
Amazon makes a point of the fact that you can not only buy two Kindle Fire tablets, but also a Kindle for the same price you would pay for an iPad.
Despite the obvious difference in price, do you think it is really fair for Amazon to even compare its Kindle Fire to the iPad?
I think this ad doesn’t offer consumers a clear overview of the differences between the two tablets.
What do you think? Do you think the ad would incentivise people to choose the Kindle Fire over the iPad?