Amazon is preparing to take on rival Netflix in the UK, courtesy of a revamp of its LoveFilm streaming service.
In a move that hopes to attract even more customers, any new users signing up for its Prime Instant Video service will have access to a database of over 15,000 TV shows and films. The merge of its existing Prime service along with LoveFilm will commence February 26, with the new service to be offered at £79 a year – resulting in a 35 per cent saving for all the features of the two programmes combined.
Vice president of Amazon Prime, Greg Geeley, explained: “Millions of customers in the UK have streaming video included as part of their Prime membership and they tell us they love the combination of unlimited delivery, the ability to borrow Kindle books, and convenient access to thousands of the most popular movies, TV shows and exclusive videos.
“We are delighted to be bringing that same combination of services to the UK, providing members truly unique benefits they can enjoy every day of the year.”
With Netflix experiencing huge success thanks to TV series such as Orange Is The New Black and House of Cards, Amazon is looking to ramp up its offering so as to establish itself as a strong contender of the on-demand internet streaming service.
“Consumers will be able to shop for what they want, read what they want and watch what they want anywhere at any time,” commented Tim Leslie, vice president of Amazon Instant Video for the UK and Germany.
He added: “Even if you have another service you are going to want our service. It is the only place you are going to be able to find certain great TV shows, movies and original content all in one place. It is the most complete digital video service in the UK.”