The ongoing war between Samsung and Apple has been reignited once again.
Samsung has released a US television ad mocking Apple’s iPhone 4S and its avid fans by showing just how much better the Galaxy S2 is.
The ad shows a long queue of bored Apple fans sitting on the floor waiting for the latest Apple products to be released, when they get “Samsunged” by the Samsung Galaxy S2’s innovative built-in sat nav feature.
The ad comes at the perfect time for Samsung to get one over on Apple, seeing as Apple is once again suing Samsung for infringing on a number of its design features with its Galaxy Nexus.
Adding to the various ongoing court proceedings between Apple and Samsung, this new lawsuit claims that Samsung’s first Ice Cream Sandwich handset infringes on its patented slide to unlock features.
Samsung vs Apple
Although the iPhone 4S is widely considered the best smartphone on the market, the Galaxy S2 came out on top last year with the highest sales figures, so competition between the two smartphone makers is fierce.
This new ad follows a Samsung Galaxy Tab advert that showcases Samsung’s tablet in an almost identical way to the Apple iPad ads. They even feature the same actress!
So what do you make of this?
Do you think that this mocking type of ad serves Samsung well? Or does it purely look like a case of the green-eyed monster?
You could perhaps even say that the ad actually gives free promo to Apple, and therefore actually helps Apple, instead of damaging its reputation.
Watch the video and let us know in the comments!