eBay, who doesn’t love it?
Most of us have taken the plunge and bought a bargain from the auction site, while others have sold many an unwanted Christmas present on there, but for some, eBay is their livelihood, the way they make a living.
If you are one of these hardcore eBayers, how will this week’s eBay search changes affect the way you do business?
Sellers have already reported fluctuating sales over the past week, which is a normal reaction to eBay search changes, and reports are now suggesting that the coming changes will have a positive result on both buyers and sellers, streamlining the search results to produce a better customer experience.
So, what is actually changing?
A major change is the inclusion of searching for specific colours.
As it stands if a buyer searches for “Red Dress” for example, then they will not necessarily be presented with a picture of a red dress.
However, after the latest changes, if a seller is offering a dress in red, then a “RED” picture will be displayed in the results.
A small change, but a change, which will allow buyers to make more informed decisions, and offer more relevant results from their search term.
Another change is when a buyer clicks onto a product page; in the past the seller was able to display many colour options for a particular dress, but now these will no longer be shown.
Instead, just the colour searched for will be displayed.
In theory this is a positive change, but in reality, it’s always nice to have a look at the different variations on offer, especially when it comes to size and colour.
Extra work required from sellers
Unfortunately, this change is going to mean a lot of extra work for sellers.
In order for their products to still rank as they should, sellers will need to make sure that their product variation information is correct, formatted and up to date for every single product… which is time consuming to say the least!
Sellers will have to check that; size, colour and fabric variation are all present.
If they are not, then their listing will appear underneath those sellers who have been proactive in updating their listings.
So to minimize any possible drop in sales, it is essential to set a little time aside to update your listings.
Take this opportunity to see how your products are performing, and maybe think about other categories in which your products could be listed in, to make the most of your listing and to get the best exposure possible and make those all-important sales!
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