Due to Apple’s attempts to counteract Amazon’s monopoly on the e-book market, the prices of e-books have risen and risen. However, it is now being alleged Apple’s attempts to override Amazon have been underhand.
Apple, along with five publishers – Macmillan, HarperCollins, Simon & Schuster, Hachette and Penguin – have been accused of keeping e-book prices unnecessarily high to achieve higher profits and put a stop to Amazon’s monopoly.
With this alleged price fixing, Apple and the five publishers are now being investigated by the United States Department of Justice as it appears they have broken the law.
This battle to dominate the e-book market is set to get messy with Apple, Amazon, the publishing industry and now the Department of Justice all involved.
What does Apple have to say about these accusations?
Apple defend their actions and have said that; “The DOJ’s accusation of collusion against Apple is simply not true. The launch of the iBookstore in 2010 fostered innovation and competition, breaking Amazon’s monopolistic grip on the publishing industry. Since then customers have benefited from ebooks that are more interactive and engaging. Just as we’ve allowed developers to set prices on the App Store, publishers set prices on the iBookstore.”
So what does this all mean for us?
Fortunately for us, it looks like the prices of e-books may finally be on their way down, and with lower prices Amazon’s digital book sales are likely to rise.
Apple’s efforts have certainly increased their own share of the eBook market, despite landing themselves in hot water, but with these latest revelations what does the future hold for Apple in the e-book market?