Out of all the technology devices out there, it may not surprise you that Apple’s iPad and high demand iPhone dominate mobile online shopping in the UK.
However, it’s important to put this news in perspective, considering only 4 percent of Brits shop on their tablet computer, with even less shopping on their smartphones.
iPhone is a main driver for mobile sales
Yet, new research by BaseKit has revealed 66 per cent of people buying goods online with a smartphone are using the iPhone.
BaseKit, a company that designs and builds commerce websites, says its data shows that the majority of people in the UK are very unlikely to use a tablet or a smartphone to make a purchase online, with just 4 per cent of Brits buying goods online using a tablet.
The interesting part, however, is that 76 percent use Apple’s iPad to do so.
So, although mobile sales are not as high as you would think, it seems Apple’s devices are much more appealing than its competitors for making a purchase online.
Mobile sales unimpressive overall in the UK
Although the iPhone and the iPad dominate the online mobile buying stakes, overall only 2 percent of people in the UK buy goods online using their smartphone.
“There’s huge hype and publicity at the moment around tablets so it’s perhaps surprising to see that this isn’t being translated into general use amongst Brits,” said Juan Lobato, CEO of Basekit.
These figures are in huge contrast to 84 per cent of online shopping done via a Windows-based PC or laptop.
Do you use your iPhone or iPad to shop online?