Online auction site eBay is launching a campaign to support 90,000 UK suppliers and retailers in carrying out international trade.
As part of the company’s efforts to help small businesses with exporting their services, eBay.co.uk will create shops on international eBay websites that will enable British organisations to sell their goods to an even wider customer base across Europe.
Kitted with translation features to resolve any language issues as well as utilising worldwide payment system, PayPal, the site hopes to extend the reach of UK companies by trading in a variety of currencies.
“UK businesses face a range of challenges when selling into new markets. Unfamiliar languages, customs rules, local bureaucracy and logistics are all common issues, particularly for smaller companies who are new to exporting,” explained Dr Adam Marshall, director of policy and external affairs at the British Chambers of Commerce.
This online project looks to reinforce eBay’s top three export tips for UK organisations.
“Seize the opportunity. Most companies are ready to export a long time before they feel they’re ready. The UK is one of the world’s most advanced e-commerce economies in terms of the brands, service and services we have online. Our businesses are truly world class; consumers globally recognise that and shop on UK sites as a result.
“Look at which countries customers visiting your domestic website are coming from, it will give you a good idea of which countries to prioritise initially.
“Don’t narrow your target audience too much. For example, 81pc of SMEs on eBay export to five or more countries and much of that international trade is from buyers around the world visiting the merchant’s domestic store.”
One business that has benefitted from eBay’s global network is outdoor activities retailer – Mountain Warehouse. After opening their store on eBay.co.uk in the summer of 2012 and introducing international shipping, their audience rose significantly; from a modest 18.5m in the UK to a staggering 124m throughout the world.